HEURISTIC EVALUATION OF E-COMMERCE MARKETPLACE
Maslina Abdul Aziz1*, Muhammad Hafizul Sani2, Hanif Baharin3, Suzana Zambri4, Nur Idlan Jiman5 and Ida Normaya Mohd Nasir6
1,2,4,5*Faculty of Computer and Mathematical Sciences, Universiti Teknologi MARA,
40450 Shah Alam, Selangor Darul Ehsan, Malaysia
3Insitute of IR4.0, Universiti Kebangsaan Malaysia,
43600 UKM Bangi, Selangor Darul Ehsan, Malaysia.
6Faculty of Computer and Mathematical Sciences,
Universiti Teknologi MARA Cawangan Kedah, Malaysia
1*This email address is being protected from spambots. You need JavaScript enabled to view it., 2This email address is being protected from spambots. You need JavaScript enabled to view it., 3This email address is being protected from spambots. You need JavaScript enabled to view it., 4This email address is being protected from spambots. You need JavaScript enabled to view it., 5This email address is being protected from spambots. You need JavaScript enabled to view it., , 6This email address is being protected from spambots. You need JavaScript enabled to view it.
ABSTRACT
This paper adapts one of the most popular heuristic evaluation techniques to effectively assess the design of an e-commerce marketplace. Heuristic evaluation for the e-commerce marketplace with a detailed explanation is presented as a guideline for the e-commerce marketplace. This research involved usability evaluation that analyses the e-commerce marketplace using a set of design characteristics (usability heuristics). The process of discovering usability problems is one of the three objectives of this project. The selected set of heuristics could significantly influence the results (usability findings) of performed heuristic evaluations. Based on the evaluators' evaluation, a set of heuristics was produced. This will be used as a guideline to be applied to the design of the e-commerce marketplace called University Textbook Marketplace (UniText). The result of this research presents the heuristic evaluation for e-commerce marketplace guidelines to perform a cost-effective usability evaluation of e-commerce marketplace applications. Therefore, improving website design that is both pleasurable and meets the user's and customer's needs.
Keywords: Usability, Website, E-commerce, Marketplace, Heuristics.
Published On: 1 October 2022
